Houdini Sportwear's web shop has been clothed in a timeless design featuring fantastic product images and a number of small details in the UX such as custom icons and micro-animations. With focus on Houdini's products and the innovation and sustainability work behind them, the customer is led through an inspiring buyer journey. Winner of the prestigious Svenska Designpriset award 2019.
"With optimised flows, fast tech and a clear design concept, the new site has all the ingredients of a successful ecommerce venture."
Houdini's focus on product development and innovation has been matched with an ecommerce site built on the latest technology. A headless solution built on [Litium](https://www.cloudnine.se/en-eu/vara-partners/litium/ "Our partner - Litium") with API to a presentation layer with React/Redux, Next.js, and server-side rendering makes pages load fast giving an optimal experience, also on mobile devices.
"This gave us a great start for our digital journey. Through a new platform and look&feel we improved the experience for our visitors and customers while showcasing our vision, innovation and circular approach."